The Claude app (with Cowork)
Best for everyday work if you don't code: writing, customer replies, documents, spreadsheets and planning.
Talk to it like a sharp assistant on the web, on your desktop or on your phone. It searches the web, reads your files and makes documents. Cowork, which takes on longer tasks for you, is now part of Claude and rolling out to Pro and Max.
- Go to claude.ai and sign up.
- Paste a real customer message and ask for a reply in your tone.
- When a request works, save it so you can reuse it.
- Free
- $0, with Sonnet and Haiku
- Pro
- $20 a month ($17 billed yearly); adds Opus and Claude Code
- Team
- From $20 a seat a month, billed yearly
Claude Code
Best for building and automating: websites, scripts, tools and fixes.
It reads your project, writes the code, runs it and checks it. It works in your terminal, your code editor, the Claude desktop app or the browser, and connects to your other tools through MCP.
- Get Claude Pro or higher at claude.com/pricing.
- No terminal? Open the Claude desktop app and use the Code tab. Comfortable with a terminal? Run
curl -fsSL https://claude.ai/install.sh | bash (Mac, Linux). - In your project folder type
claude and describe what you want built.
- Pro
- $20 a month ($17 billed yearly)
- Heavy use
- Max, from $100 a month
- Free plan
- Not included
A bot on Telegram or WhatsApp (members)
Best for answering customers 24/7 where they already are.
Customers don't install anything. A bot answers the common questions, takes details and hands the rest to you. Running it on a fast model costs very little per message.
- Write down your ten most common customer questions and the answers.
- Tell us which app your customers use in the Networks form.
- We set it up in your own accounts. You own it.
- Setup
- Quoted before any work starts
- Running
- A short reply on Haiku 5.5 costs under a tenth of a cent at API rates, plus any messaging-app fees
Long, deep work: Claude Opus 5.5 or Fable 5.1
Best for long research, careful analysis and big builds that run for a long time.
Opus 5.5 is the strong everyday choice for hard work. Fable 5.1 is Anthropic's most capable widely released model, for the hardest problems. Both take longer and cost more, so use them where the thinking matters.
- On Claude Pro, choose Opus in the model menu.
- Give the whole brief at once: the goal, the files and what a good answer looks like.
- Let it run, then ask it to check its own work.
- Opus 5.5
- $4 in, $20 out per million tokens
- Fable 5.1
- $10 in, $50 out per million tokens
- Example
- A long report (50,000 tokens read, 10,000 written): about $0.40 on Opus 5.5, $1.00 on Fable 5.1
- On plans
- Pro includes Opus; Fable comes through usage credits on Pro and is available on Max
Fast and cheap: Claude Sonnet 5.5 or Haiku 5.5
Best for high volume: replies, sorting, summaries, data clean-up and bots.
Most daily jobs don't need the biggest model. Sonnet 5.5 is quick and strong. Haiku 5.5 is the cheapest Claude, built for volume. Keep Opus for the hard cases.
- Create an account at platform.claude.com and add a small credit.
- Test your instructions in the Console.
- Call it from your app, your bot or Claude Code.
- Sonnet 5.5
- $2 in, $10 out per million tokens
- Haiku 5.5
- $0.10 in, $0.50 out (inputs up to 100,000 tokens)
- Example
- A customer reply (2,000 tokens read, 500 written): about 1 cent on Sonnet 5.5, under a tenth of a cent on Haiku 5.5
Local and free: Ollama or LM Studio
Best for private data, offline work and $0 per use.
The model runs on your own computer. Nothing leaves it and there is no bill per question. Local models are smaller than the top cloud models, so use them for drafts, sorting and private notes, not your hardest problems.
- Install Ollama (free and open source) or LM Studio.
- With Ollama, run
ollama run gemma4 in a terminal. On a Mac with 8 GB of memory, use the smallest version: ollama run gemma4:e2b. - Ask it something private. It stays on your machine.
- Per use
- $0
- Mac
- Apple Silicon (M1 or newer), 16 GB memory recommended; 8 GB runs only the smallest models
- Windows
- 16 GB RAM and a graphics card with 4 GB of its own memory recommended
Other good tools: Claude is what we use every day, but it is not the only good choice. ChatGPT, Gemini and Microsoft Copilot are strong too. If your team already pays for Google Workspace or Microsoft 365, the assistant built into it may be the easiest start. Pick the one your team will actually use.